Our research solutions combine digital and behavioral analytics with strong primary research. This distinctive approach allows us to generate insights that are not only data-driven but also rich in context and meaning—enabling smarter, more informed decisions.

At the core of our insights-driven approach is a commitment to understanding people—not just data. Our Primary Research Solutions include a wide range of Qualitative and Quantitative methodologies designed to uncover deep, actionable insights directly from the target audience.

iGATE Research specializes in:

• Surveys & Polling: Designed to capture statistically significant insights from large audiences, tailored to specific objectives.
• In-Depth Interviews (IDIs): One-on-one conversations that explore motivations, perceptions, and decision-making processes.
• Focus Groups: Guided discussions that uncover group dynamics, emotional drivers, and emerging trends.

Our rigorous research design, respondent recruitment, and data analysis practices ensure the credibility, relevance, and depth of findings. Whether businesses are exploring new markets, testing product concepts, or refining strategies, our Primary Research solutions deliver the clarity and confidence buisness needs to move forward.

Our Primary Research Services Include:

• Respondent Recruitment: We apply stringent screening and segmentation criteria to recruit qualified, relevant participants who align with the required target audience.
• CATI/CAWI: Leveraging Computer-Assisted Telephone Interviewing (CATI) and Computer-Assisted Web Interviewing (CAWI), we deliver efficient, scalable, and accurate data collection methods tailored to specific research needs.
• Moderation & Transcription: Our experienced moderators lead insightful qualitative sessions, while accurate transcription ensures to preserve insights for in-depth analysis.
• Survey Design: We develop methodologically sound and strategically structured surveys to deliver reliable, actionable insights.